Privacy Policy

usa-elk.com are committed to protecting your privacy. This Privacy Policy outlines how we collect, hold, use, and disclose your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and other applicable privacy laws.

By accessing our website at usa-elk.com (the “Site”) and providing your personal information to us, you consent to the practices described in this policy.

1. The Personal Information We Collect
We may collect the following types of personal information:

  • Contact Details: Such as your name, delivery address, and email address.
  • Order Information: Details of products you have purchased and your transaction history.
  • Account Information: Your login credentials for your ELK account and related preferences.
  • Technical Data: Information about your device and how you interact with our Site, including your IP address, browser type, and pages visited. This may involve the use of cookies and similar technologies.
  • Marketing Communication Preferences: Your choices regarding receiving marketing materials from us.
  • Other Information You Provide: Any details you give us when you contact customer service, participate in promotions, or interact with us on social media.

2. How We Collect Personal Information
We collect information directly from you when you:

  • Make a purchase or create an account on our Site.
  • Subscribe to our mailing list.
  • Contact our customer service team.
  • Participate in surveys, competitions, or events.
    We may also collect data from third parties, like shipping carriers or analytics providers, and from your use of our Site through automated technologies.

3. Why We Collect, Hold, Use, and Disclose Personal Information
The primary purposes for handling your personal information are:

  • To process and fulfill your orders, including delivery and returns.
  • To manage your account and provide customer support.
  • To personalize and improve your experience on our Site.
  • To communicate with you about your orders, accounts, and our services.
  • For marketing purposes, where you have consented, to inform you about new products, promotions, and events.
  • For internal business operations, such as data analysis, business planning, and research.
  • To comply with our legal obligations.

We will only use or disclose your information for these purposes or as otherwise permitted by law.

4. Disclosure of Personal Information
We may disclose your personal information to:

  • Service Providers: Third parties who help us operate our business, such as payment processors, IT and data storage providers, marketing agencies, and delivery companies. These parties are required to protect your information.
  • Related Companies: Our affiliated entities for business management and support.
  • Legal and Professional Advisers: As necessary for legal, accounting, or other professional services.
  • Authorities: Where required or authorized by law, such as to government or regulatory bodies.

We do not sell or rent your personal information to third parties for their marketing purposes.

5. International Transfer of Personal Information
Some of the third-party service providers we use may be located outside of Australia. By providing us with your personal information, you acknowledge that your information may be disclosed to recipients in other countries, which may have different data protection laws. We take reasonable steps to ensure that overseas recipients handle your personal information in a manner consistent with the APPs.

6. Direct Marketing
If you have opted-in to receive marketing communications, we may send you promotional messages via email or other channels. You can opt-out of receiving these communications at any time by using the unsubscribe link provided in every marketing email or by contacting us using the details below.

7. Security of Your Personal Information
We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and unauthorized access, modification, or disclosure. These measures include electronic and physical security strategies. However, no method of transmission over the internet is completely secure.

8. Accessing and Correcting Your Personal Information
You have the right to request access to the personal information we hold about you and to request that we correct any inaccurate or out-of-date information. To do so, please contact us. We will respond to your request within a reasonable period and may need to verify your identity.

9. Complaints
If you believe we have breached the APPs or have a privacy complaint, please contact us first. We will investigate and respond to your complaint promptly. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

10. Cookies and Analytics
Our Site uses cookies and similar technologies to enhance user experience, analyze trends, and administer the Site. You can control the use of cookies through your browser settings.

11. Third-Party Links
Our Site may contain links to other websites. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their content or privacy practices.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The revised policy will be posted on our Site with an updated effective date. We encourage you to review this page periodically.

13. Contact Us
For questions about this Privacy Policy, to access or correct your personal information, or to make a complaint, please contact us.